Infographic: What agents should know about digital homebuyers
With all of the information available on the Internet for homebuyers, they need a trusted guide such as a Realtor to get them through the homebuying process … Read this article: Infographic: What...
View Article4 tips to save time on social media during the busy season
We all know that the things you leave to the end of the day are the least likely to get done. However, there are certain tools and strategies that can help you automate your social media, so you can...
View Article28 tips for becoming a digital marketing pop star
Here is an infographic put together by real estate digital marketing with 28 tips to become a real estate digital marketing popstar. It covers each stage of a healthy real estate marketing strategy...
View Article4 steps to creating eye-catching real estate newsletter content
I’m the chief content officer and have been doing this for more than a quarter century, and I’ve engaged a team of experienced writers as well. Originally posted here: 4 steps to creating eye-catching...
View ArticleThe blogging strategy so effective you can’t afford not to use it: Part 1
So here it is, the blogging strategy so effective that you can’t afford not to use it: Identify thought leaders in your market and mention them in your posts. There are several caveats to this, but...
View ArticleHow to leverage content marketing to generate leads
Content marketing seems to have taken over, and rightfully so. However, with the rise in popularity of this marketing strategy, the core principles seem to have been lost in translation, which puts its...
View ArticleAn agent’s guide to managing an editorial calendar
A blog is an ideal way to showcase your industry knowledge, and it allows you to connect with the public via your website, generating leads and future clients. You can use your blog to place listings,...
View ArticleA prospect is not a lead until you make it one
If you think that a third-party website, service or platform can deliver you names and numbers of people who are vetted, engaged and ready to buy, then you might want to think again … Read more here: A...
View ArticleHow to use email marketing like it’s 2016
Too many mortgage brokers are doing one of two things wrong: they haven’t changed their email marketing plan since 2009 — or even worse, they’re using the same plan they had then: none at all … See the...
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